Health tourism is a type of niche tourism that has become progressively famous as of late and has caught the consideration of business analysts, medical service suppliers, tourism and hotel industry around the world. Health tourism is the medical treatment that patients look for across international boundaries. Patients look for health tourism for different motives. The host nations think about health tourism as a source of financial benefits. Social Media are changing the health tourism from its customary form into a data-based form. Social media affect the health tourism, particularly in the manner that tourists acquire and utilise the health tourism data. Social media have impacted the health tourism atmosphere by transforming the way of behaving of both health tourists and business sections into new one. While social media and the Internet was beginning to be famous between the health tourists, the health tourism industry transformed into a data-based industry, since the social media permit health tourists to compete and cooperate in creating, utilising and dispensing travel data via the Internet.

Entrepreneurial marketing is a function and scope of research that has improved quickly throughout recent thirty years. It leverages the new rationale of social media and can innovatively improve costumer correspondence in the arising digital economy. In social
media in which people self-choice into networks related to unambiguous subjects, like amusement and sport’s celebrities, propose an alluring marketing choice for developing quantities of companies. Influencer endorsement is one of the ancient marketing strategies
for improving the picture of a brand and uplifting purchase aims.

Social media proposes a great number of chances for entrepreneurial marketing strategies that influence the force of networks, particularly when they are joined with customary methodologies like celebrity endorsement. The range, frequency, and rate of
correspondence via social media propose the best influence for the motives of entrepreneurial marketing. Notwithstanding, the fast pace of progress might undermine the impacts of funding in entrepreneurial marketing on social media and they may be lasting
only a short time. The main research question of this research is how an entrepreneurial marketing model can improve health tourism in Iran? Utilising Structural Equation Modelling (SEM), the celebrity endorser credibility on innovativeness for purchase aims was tested. This relationship is mediated by image of brand and moderated by brand distinction. This research is the first one to investigate the effects of entrepreneurial marketing on social media in context of health tourism in Iran. The contributions and
implications of the findings is presented as they affect research and practice.