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Development of a Dynamic Methodology of the Balanced Score Card: With an application to a Middle Eastern Company
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Development of a Dynamic Methodology of the Balanced Score Card: With an application to a Middle Eastern Company

Abdallah, Ashraf Hassan ID 000003


Publisher
Maastricht School of Management (MSM)
Year
2019
URL
forms.office.com  
 
 
Series
DBA Dissertation
 
 
 
 
Keywords
Balanced Score Card  Causal Loop Diagram  Dynamic Balanced Score Card  Dynamic Integrated Management System  Dynamic Integrated Model for the Balanced Scorecard  Strategic Management System  System Dynamics  
This research aims to solve the managerial problem faced by managers that is the need for a comprehensive dynamic strategic management system. It's represented by a proposed methodology for the Balanced Score Card (BSC). The mentioned tool will support
managers in modelling their strategies, constituting different strategy scenarios, and calculating their possible future outcomes to reach the most proper strategy scenario.

The mentioned managerial problem deserves this research as without having the mentioned dynamic (BSC) methodology, managers will not be able to face the strategic uncertainty in the market which is represented by dynamism that may invalidate the managers'
assumptions regarding their strategies. That will not make managers able to face competition through quick and accurate decisions.

The proposed methodology offers four contributions to the literature. First, it offers a computational Dynamic Integrated BSC (DIBSC) model that can support managers in making quick and more accurate decisions related to developing and implementing their
strategies. Second, it removes all the process limitations of both BSC and current Dynamic BSC (DBSC). Third, it offers its own Dynamic Integrated Management System (DIMS) process that is an easy recipe to develop the proposed (DIBSC) and has all the strategic management process at the same time. Finally, it is developed to be opened for application by any company likes to use it as a strategic management tool. That may be the base for having a generic model that could be used by any company in the future, if the model proves its generic nature. However, it should be taken into consideration that the components of the proposed model will differ from company to another based on the variables affecting its strategy, the weights of these variables, the functional relationship among these variables in a dynamic context with clear specifications of the feedback loops among them, and time lag that might occur among its variables.